From the Founder
The Age-Old Question: How Do I Get More Referrals?
The simple (but not easy) answer.
By Dr. Ivan Misner, BNI Founder and Chairman
Over the years there is one question that crops up time and time again:
"How do I get more referrals?"
The answer is simple, but not easy. It includes both a
mindset and a
skill set. The mindset involves a concept that most members have heard from me—"
give referrals."
Let's operate from the assumption that a chapter gets that. No, really.
I mean the chapter has to fully get it and engage it before the second
part comes into play—the skill set.
The skill set is all about creating a culture of learning at both the macro and micro levels of a chapter.
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